And as we all know 2020 did bring a lot of changes. For Bag Affair this was certainly an exceptional year – just not in the positive way.
In January all started well, we did expose at Neonyt Berlin and Who’s next Paris, we visited in February many clients and prospects in France, we planned ahead, had events ready for the full year… and in March all changed.
Of course the situation was new for everyone and complicated. We had no visibility anymore towards the future. All plans made carefully and with a lot of engagement and investment have been senseless. We had do act. We decided to split in June from Ugo, who we just hired in September 2019 – sad but without a choice.
But 2020 did bring more changes: instead of 2 co-founders by September 2020 I have been alone. Though the company is still called RTfact, the T is not there anymore. For personal and absolutely understandable reasons she left the company.
Further 2020 was a very difficult year in terms of sales. Most turnover is generated B2B at Bag Affair. We believe that sales in stores where customers can see and touch the bags are important. And we believe in local stores to keep our city centres alive. Though since 2020 those stores have been impacted strongly, competing even more against big online stores. We did and still do our best to support them as we can, yet our turnover has been strongly impacted as well.