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FASHION'S UNWRITTEN GENDER ROLES

You often hear the expression « you are what you wear », or,  « dress for the job you want, not the job you have ». Women in general take their looks seriously, just as men do. Women at work have the added pressure to select and appear in ‘’work appropriate’’ attire, to reflect their personality, and also be taken seriously among colleagues, especially in commonly male dominated industries. We not only think about what’s comfortable, but what colours are suitabe for work on a daily basis, or secial professional occasions, important meetings, whether to embrace or hide the natural curvy forms of our bodies … the list goes on !

BAGS are no different than fashion apparel. In fact, with the slow progress in apparel for professional women, handbags in general have completely rested in a comfy zone, while work bags in specific yet remain far from realities of todays’ working women. We are boxed into choosing either large flimsy open bags with single pocket, slapped with pink or bright red colours (coz, ya know, women, right ?!), or masculin briefcases incase we need something more functional and just live with the lack of elegance. Choice between both oceans is always a compromise. Ever wondered why the hurried working woman you cross on the road or at the airport is always carrying two bags ? Or three with her suitcase ? Because she simply cannot put her personal belongings together with her work files and laptop in one (elegant) work bag. If you don’t believe me, ask your female colleague next to you, or take a look at her office handbag !

Isn’t it time we women ourselves take this upon our selves to change the fashion narrative. We deserve functional bags with  as much organisation as any male briefcase – and no, we are not going to compromise on creativity and elegance in the process ! This is how Bag Affair was born. Working women designing functional, elegant and (the cherry on top) ecological bags for other working women .

The Hunt for a working bag: Part 1 – the  criterias & reality

We all asked the same question.. which bag is ideal for work ?

Except that reality is often hard to find the ideal working bag that unites the practical (i.e. not only large empty space), but also internal organisation, a timeless style that goes with our work outfits. This doesn’t mean only a small shoulder sling bag, but a proper briefcase (yes just like the men out there !) where we can carry our daily work necessities, documents and laptop among others. Another criteria (as if all this is not already hard enough), a bag without animal leather, nor plastic PVC derivants !

It goes without saying that all these search criteria elimintaed almost all the big brands in the bag industry. We were left with the low quality and un-elegant handbags that flood the market at low prices. We discovered a large vacuum in the offer for working women, with bags created with purpose and a tiny bit of imagination ! (to be followed).

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