FASHION’S UNWRITTEN GENDER ROLES
Women at work have the added pressure to select and appear in ‘’work appropriate’’ attire, to reflect their personality, and also be taken seriously among colleagues, especially in commonly male dominated industries. We not only think about what’s comfortable, but what colours are suitabe for work on a daily basis, or secial professional occasions, important meetings, whether to embrace or hide the natural curvy forms of our bodies … the list goes on !
it time we women ourselves take this upon our selves to change the fashion narrative.
BAGS are no different than fashion apparel. In fact, with the slow progress in apparel for professional women, handbags in general have completely rested in a comfy zone, while work bags in specific yet remain far from realities of todays’ working women. We are boxed into choosing either large flimsy open bags with single pocket, slapped with pink or bright red colours (coz, ya know, women, right ?!), or masculin briefcases incase we need something more functional and just live with the lack of elegance. Choice between both oceans is always a compromise. Ever wondered why the hurried working woman you cross on the road or at the airport is always carrying two bags ? Or three with her suitcase ? Because she simply cannot put her personal belongings together with her work files and laptop in one (elegant) work bag. If you don’t believe me, ask your female colleague next to you, or take a look at her office handbag !
Isn’t it time we women ourselves take this upon our selves to change the fashion narrative. We deserve functional bags with as much organisation as any male briefcase – and no, we are not going to compromise on creativity and elegance in the process ! This is how Bag Affair was born. Working women designing functional, elegant and (the cherry on top) ecological bags for other working women.